Meet the Founders

Caleb Heisey

Brand & Design

Caleb Heisey is an award winning print and interactive designer, holding an MFA from Tyler School of Art. Caleb has worked with several notable design teams including Bluecadet, Headcase Design, Heads of State, and Pixar Animation Studios. He specializes in full- service branding, illustration, and responsive web design. He teaches Advanced Design and Senior Branding at Temple University.

Gustavo Melendez

Product & Development

Gustavo Melendez is an experienced technologist and holds a degree in Computer and Electrical Engineering. He has architected complex solutions across many industries and platforms, including Salesforce and Web stacks. As Principal Architect he leverages his knowledge of the latest technology and his experience in product development to create solutions that have a meaningful impact on his clients and their users.

Our Values
Design is a powerful tool for communication and persuasion.

Good Bones Studio is dedicated to using design to promote great ideas and wholesome products. We build brands that are authentic that never attempt embellish or disguise a company’s values. We pledge to use best practices in our web and product applications that promote healthy interactions and avoid dark patterns that confuse and trap users in frustrating dead end experiences. We believe that marketing should be ethical, truthful, and transparent — and that companies always benefit from honesty and authenticity.

Our Clients
We work with businesses who make the world a better, healthier, and more inclusive place.

Penguin:Random House
Genovese Medical
Cro Metrics
New York University
Headcase Design
Tony Boloneys
SQ 1 Coffee
Jeremy Levine Design
H&A Security
Maquina Coffee Roasters
Snowdrift Coffee
Origin Almond
Kinder & Kradle
Top Crop
Seaport Museum
Esther Perel
Norfolk Southern
Little City Montessori
Heads of State
Snap Labs