Consumer Brands > Food + Beverage Branding

Food + Beverage Company Branding

Consumers have shifted their preference to delivery and online shopping over free samples and in-store discounts. More than ever, speciality food and beverages will need packaging to compete not just on the shelf, but on devices as well. Our food company and beverage portfolio includes branding, packaging, website design and more.

Branding for Specialty Food, Condiments, & Alcohol
Custom Packaging for Varietal Products
eCommerce Websites, Digital Labeling, & Marketing

Tomato Sauce Labeling, Tony's Farm Table

Your product should look as amazing as it tastes.

From purely distilled liquors to perfectly roasted coffee beans, quality is difficult to communicate to customers browsing the aisle or on social media. We take great care to craft eye-catching brands that communicate your product’s value as well as your personal story.

Olive Oil Packaging, Top Crop

Beautiful, flexible, and functional labeling across your products.

Good Bones specializes in designing responsible packaging and labeling systems that can expand as your company grows. Whether you add new varieties seasonally, weekly, or once a year, we make sure that your line of products are cohesive across the board.

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Beverage Labeling, Origin Almond

Looking to the next decade, your storefront will now be online.

Whether selling DTC or wholesale, we help our clients build manageable eCommerce sites that allow them to reach an even larger audience. Presenting products online can always be a challenge across devices, that’s why we advocate digital labeling that creates a better user experience.

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Collateral & Swag, Maquina Coffee Roasters

If customers love your product, they’ll want your brand on everything.

Whether it be apparel, swag, print, or other marketing materials, we identify the collateral your audience will want most. We’ll guide you through the vast world of print and production so you can focus on doing what you do best.

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How long does a branding engagement last?

Depending on the scope of a client’s unique requirements, a branding engagement takes about 4-6 weeks from discovery through delivery of branding guidelines and logo assets.

We don’t know where to begin with the printing process!

We coordinate the printing and production of anything we design for your brand. We can work with your selected vendors or facilitate a search that fits your unique printing needs and budgetary restraints.

Can you help with the name of our company or product?

Absolutely! Good Bones can incorporate a name discovery phase into the branding engagement to help you make such an important decision before moving into design.

What is a branding concept?

A branding concept is a complete visual identity direction that includes a finished logo, color palate, typography, imagery (like illustration), copywriting, and high-fidelity mockups of potential collateral and packaging.