Standing Wave Coffee

Branding and packaging for a southwestern PA coffee roaster.

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After years of perfecting the art and science of coffee preparation, the Frye brothers took to their Probat P12 roaster to craft the perfect cup of coffee for their morning ride.

With offerings catered to novice coffee drinkers to experts, there’s an offering for everyone. Like a standing wave, no two cups of coffee are ever truly the same.

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From the web to the creekbed, the folks at Standing Wave needed a system of marks that would be as versatile as possible.

We got started with their foundational wave logomark. You’ll find an array of other lockups on packaging and patches and everything in between!

Conveying the feeling of way out there, right at home with a web presence rich with toasty roasteries and sparkling rapids.

We created a full site for Standing Wave perfect for all of their ecommerce offerings. Check out the live site here.

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With great merch comes great responsibility.

We created a full line of patches and a tee for Standing Wave fans to rep their favorite morning cup from the cabin to the cubicle and help. Dedicating to preserving and protecting the river waters they cherish so much, the folks at donate 5% of all proceeds to water conservation nonprofits.

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See ya on the water!

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