Beverage rebrand for shelf presence and healthy consumers
We began with redesigning their logo by crafting a custom wordmark to read more legibly from afar. By incorporating both an almond and a drip within the logomark, we reinforced the association of their product’s primary qualities of their product for maximum brand association.
We designed solid color labels with a unique almond shape that forms a wave of color on the shelf. The label shape also serves as a way to cover the natural separation of the beverage. In addition, we guided Origin Almond to switching their cap color to yellow, which helped brighten the packaging, create strong brand presence, and symbolically represented the lemon in their products.