Canadian folklore inspired beverages made for Legendary Good Times.
With a diverse product line ranging from ciders to mixers to apparel, It was important for North Folk to have a few adaptable marks. This system really hits the mark in terms of adaptability with a line of marks encapsulating the brand's rugged charm. Also- check out the inclusion of the axe, an allusion to the brand's mascot- the lumberjack.
At the heart of the brand is a rich narrative of the "Myth Hunters Guild": a group who gathers at taverns and lodges across the Canadian wilderness to boast their latest sightings of Sasquatch or lake monsters. The full line of merch we designed keeps guests in the North Folk State of mind from their first sip to future firepit memories.