Designing a services platform and family hub to help seniors live independently
We worked to design and prototype Juniper’s primary product: a platform that lets your entire family manage essential services with an intuitive interface that even the most technically challenged can navigate. Whether it be ride sharing, house cleaning, or just a hot meal, it was our job to create a user experience and navigation flow that made those tasks easier.
It was important for them that we understand the challenge of caring for loved ones and observe the sensitivity that the subject deserves. Much of our brand discovery and research was dedicated to landing a tone that communicated both empathy to users as well as innovation to investors. In addition to designing a logo mark, we crafted a visual identity with personable photography, legible typography, and age sensitive copywriting.